http://artsbeat.blogs.nytimes.com/2010/09/09/maybe-parents-do-understand-will-smiths-daughter-gets-a-record-deal/?ref=music

September 9, 2010, 12:46 pm

Maybe Parents Do Understand? Will Smith’s Daughter Gets a Record Deal

By DAVE ITZKOFF

Willow Smith
Roc Nation
Willow Smith, age 9.

It’s always nice to see the music industry make room for a talented newcomer. On Wednesday, the Roc Nation entertainment company announced that it had signed a recording deal with the 9-year-old pop singer Willow Smith, whose debut single, “Whip My Hair,” has become a viral sensation after hitting the Web earlier this week. In a news release, Roc Nation said that Willow Smith, who is the sister of the “Karate Kid” actor Jaden Smith and – oh, yes – the daughter of the superstars Will Smith and Jada Pinkett Smith, will shoot her debut video in Los Angeles later this month. Jay-Z, the Roc Nation founder and president, said in a statement, “It’s rare to find an artist with such innate talent and creativity at such a young age. Willow is about to embark on an incredible journey and we look forward to joining her as she grows in all aspects of her career.”

In a interview Wednesday morning with Ryan Seacrest, Willow Smith assured the host that she is truly 9 years old (“You could look at my birth certificate, or you could ask my mom,” she said) and admitted that math was her most challenging subject in school.

My Comment:

I don’t know if this article is appropriate, and I’ll probably post another…

Yes, Willow Smith is a good singer, and Yes her parents are famous, and very good at their jobs. But is it right for a Record Company to sign a person which is only 9 years old? There are so many risks in that, and I don’t think they fully evaluated how much it would cost to sign her, and how much it would cost to lose her, in the future. Maybe companies full immersed in the media don’t care about the outcome of tomorrow, if today is good. But do they really believe a 9-year-old can stay with one company her whole artistic career?

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